1 00:00:05,300 --> 00:00:13,080 Dear students, welcome to this academic year 2023-2024. 2 00:00:13,660 --> 00:00:16,960 I'm going to start with a short presentation of myself. 3 00:00:17,540 --> 00:00:19,420 My name is Moustafa Traore. 4 00:00:19,760 --> 00:00:25,540 I have been teaching here at Assas University for many years now. 5 00:00:26,100 --> 00:00:29,500 We are going to be working together for the whole academic year. 6 00:00:30,500 --> 00:00:34,880 For the first semester, we will have 10 weeks, 7 00:00:35,500 --> 00:00:36,640 10 sessions. 8 00:00:37,540 --> 00:00:40,820 It is a new experience learning online. 9 00:00:41,040 --> 00:00:43,440 I think that you did it last year. 10 00:00:43,800 --> 00:00:48,580 We carry on with the same system this year. 11 00:00:49,040 --> 00:00:54,920 So we will have 10 sessions and every Monday at 11 a.m. 12 00:00:55,120 --> 00:00:58,280 I will be posting a new lesson. 13 00:00:59,000 --> 00:01:04,960 The lessons will be composed of videos, text, exercises, and of course 14 00:01:05,160 --> 00:01:09,260 you have the forum that you can use to communicate with me, 15 00:01:09,460 --> 00:01:12,220 ask me questions if necessary. 16 00:01:14,160 --> 00:01:26,060 We will be giving you homework and I expect you to hand back the 17 00:01:26,260 --> 00:01:29,760 homework to me on Sunday before midnight. 18 00:01:29,960 --> 00:01:38,640 You will have roughly 13 days, 14 days to do your homework and 19 00:01:38,840 --> 00:01:43,040 send them back to me before midnight on Sunday. 20 00:01:44,540 --> 00:01:46,120 So it is a new experience. 21 00:01:46,320 --> 00:01:53,680 It is very beneficial if we are dedicated to it, if we work regularly, 22 00:01:54,160 --> 00:01:59,860 and if you do the exercises you are asked to do. 23 00:02:00,640 --> 00:02:04,120 I'm going to start with a short introduction regarding media. 24 00:02:04,320 --> 00:02:08,520 I would like us to reflect on what the term media means, 25 00:02:09,000 --> 00:02:14,240 what is behind it, and what we have, all the concepts, all the notions 26 00:02:14,440 --> 00:02:17,660 we have to master. 27 00:02:18,420 --> 00:02:23,640 The first one is, when we hear the term media, we have to understand 28 00:02:23,840 --> 00:02:29,520 that it has to do with spreading information, the spreading of 29 00:02:29,720 --> 00:02:30,480 information. 30 00:02:31,020 --> 00:02:37,380 Very often people speak of the fourth state, the fourth power. 31 00:02:37,800 --> 00:02:45,440 Some even speak now of the fifth power with the appearance of the 32 00:02:45,640 --> 00:02:46,400 internet. 33 00:02:47,900 --> 00:02:53,680 So what we can notice is that there is a correlation between technological 34 00:02:53,880 --> 00:03:01,240 innovation and the media, which means that whenever in history 35 00:03:01,440 --> 00:03:06,600 you had a new technological innovation, 36 00:03:07,180 --> 00:03:10,080 there was an impact on the media. 37 00:03:10,400 --> 00:03:15,560 There was an impact on the way people communicated, the way people 38 00:03:15,760 --> 00:03:16,960 spread information. 39 00:03:18,920 --> 00:03:27,440 The first one is, we can consider as a landmark, is the invention 40 00:03:27,640 --> 00:03:34,800 of the printing press with Johannes Gutenberg in 1450. 41 00:03:35,420 --> 00:03:41,920 He was a German and he is said to be at the origin of the invention 42 00:03:42,120 --> 00:03:43,360 of the printing press. 43 00:03:45,800 --> 00:03:53,500 A second landmark is 1830 with Samuel Morse who developed the 44 00:03:53,700 --> 00:03:54,660 telegraph. 45 00:03:56,180 --> 00:04:01,200 Here again, the telegraph will have an impact on the way we spread 46 00:04:01,400 --> 00:04:04,360 information, using Morse. 47 00:04:04,780 --> 00:04:13,160 And then later, same thing in 1876 with Alexander Graham Bell who 48 00:04:13,360 --> 00:04:17,020 is said to have invented the telephone. 49 00:04:19,860 --> 00:04:27,680 Later we have Hertz and in 1884 50 00:04:27,880 --> 00:04:33,120 we have Paul Nipko who invented 51 00:04:33,320 --> 00:04:36,360 the system of television. 52 00:04:38,460 --> 00:04:44,100 Computers, which was created or 53 00:04:44,300 --> 00:04:49,740 invented more recently, was invented by Witton Cerf and Bob Khan. 54 00:04:50,580 --> 00:04:57,360 The two of them are said to be the inventors of the system of internet 55 00:04:57,560 --> 00:04:58,780 we use today. 56 00:04:59,440 --> 00:05:02,380 So first thing I would like you to understand is the correlation, 57 00:05:02,580 --> 00:05:07,580 the strong correlation, there is between technological 58 00:05:07,780 --> 00:05:10,360 innovation and the media. 59 00:05:13,110 --> 00:05:14,550 That's the first aspect. 60 00:05:16,070 --> 00:05:18,450 Now, other aspects we have to think of. 61 00:05:21,080 --> 00:05:24,140 One of them is business. 62 00:05:25,500 --> 00:05:30,060 When we speak of media it is also business and this is what explains 63 00:05:30,260 --> 00:05:37,280 the reason why some of you have decided to study this subject. 64 00:05:39,020 --> 00:05:44,120 If you speak of spreading information, how do you make money through the 65 00:05:44,320 --> 00:05:45,480 spreading of information? 66 00:05:46,780 --> 00:05:54,260 Because business is involved, ethic will also be involved. 67 00:05:56,120 --> 00:06:03,060 And this is when we have topics like fake news and so on. 68 00:06:03,260 --> 00:06:08,440 And this is something that we are going to be looking at for this 69 00:06:08,640 --> 00:06:09,400 semester. 70 00:06:10,880 --> 00:06:18,380 So in old days spreading the news you could get or you could be paid 71 00:06:18,580 --> 00:06:24,880 just by informing people in society. 72 00:06:25,960 --> 00:06:33,840 But now with the technological innovation it's very hard to live 73 00:06:34,040 --> 00:06:38,260 on just spreading news or spreading information. 74 00:06:39,260 --> 00:06:41,580 Now other elements you have to add. 75 00:06:42,340 --> 00:06:45,940 Commercial elements, ads and so on. 76 00:06:47,600 --> 00:06:55,820 And we are going to have a look at the impact of all this in the 77 00:06:56,020 --> 00:06:56,780 system. 78 00:06:57,660 --> 00:07:05,620 One thing we have to think of is 1987 with the repeal of the fairness 79 00:07:05,820 --> 00:07:14,340 doctrine because this is going to bring an obvious change which 80 00:07:14,540 --> 00:07:21,050 means that from 1987 those spreading 81 00:07:21,250 --> 00:07:30,510 the information will not have the obligation to support or to defend 82 00:07:30,710 --> 00:07:31,830 both sides. 83 00:07:32,330 --> 00:07:38,430 And this is when in the political system you will have people spreading 84 00:07:38,630 --> 00:07:43,330 information that is less impartial. 85 00:07:43,530 --> 00:07:48,930 Another thing I would like you 86 00:07:49,130 --> 00:07:57,850 to think of is with the appearance of some new forms of media. 87 00:08:00,920 --> 00:08:10,000 You also have the, let's say, the disappearance of other forms of 88 00:08:10,200 --> 00:08:10,960 communication. 89 00:08:11,520 --> 00:08:21,250 Think about the impact television had on the radio. 90 00:08:21,670 --> 00:08:28,710 The radio was in the first half of the 20th century the main tool 91 00:08:28,910 --> 00:08:36,290 through which people used to get informed with of course newspapers. 92 00:08:37,650 --> 00:08:46,270 Now with the internet with television, it seems that people are more informed 93 00:08:46,470 --> 00:08:52,950 Through the news they watch on tv and through the information they get on the internet. 94 00:08:55,870 --> 00:09:04,960 And other points we are going to see this semester is the impact 95 00:09:05,160 --> 00:09:09,580 that the internet had on society and on spreading the news. 96 00:09:11,620 --> 00:09:20,000 We have here a strong opposition between mass media, what we call 97 00:09:20,200 --> 00:09:25,460 mass media, and social media who 98 00:09:25,660 --> 00:09:33,600 says mass media and social media also says an opposition between 99 00:09:33,800 --> 00:09:38,440 real information and fake news. 100 00:09:40,400 --> 00:09:46,780 And we are going to start working on this subject for this academic 101 00:09:46,980 --> 00:09:52,440 year looking at the landmarks in 102 00:09:52,640 --> 00:09:59,660 journalism after mentioning the impact that technological innovation 103 00:09:59,860 --> 00:10:02,520 had on the media. 104 00:10:03,260 --> 00:10:10,860 I would like to add another thing another let's say, yes another 105 00:10:11,060 --> 00:10:19,040 notion or let's say yes another thing that had an impact on the media. 106 00:10:20,820 --> 00:10:26,820 This is international politics. 107 00:10:29,570 --> 00:10:38,690 There is a correlation between international politics, and here 108 00:10:38,890 --> 00:10:45,010 I'm referring to the Cold War and how this was translated in the 109 00:10:45,210 --> 00:10:45,970 mass media. 110 00:10:49,000 --> 00:10:50,860 And this is what we are going to see next week.