1 00:00:05,300 --> 00:00:09,800 Last week we discussed journalism education. 2 00:00:10,760 --> 00:00:16,220 What I would like to deal with today is about the different challenges 3 00:00:16,420 --> 00:00:22,940 that threaten the profession of journalism and particularly local 4 00:00:23,140 --> 00:00:23,900 newspapers. 5 00:00:24,100 --> 00:00:30,040 There are different reasons that could explain why local newspapers 6 00:00:30,240 --> 00:00:37,300 tend to be more and more threatened. 7 00:00:37,980 --> 00:00:41,860 They are more threatened especially because of the social media. 8 00:00:42,060 --> 00:00:49,600 We know the reputation of social media when it comes to fake news. 9 00:00:50,340 --> 00:00:54,340 Most of the fake news tend to be on social media. 10 00:00:55,460 --> 00:01:03,980 The thing is that most writers in local newspapers tend to find 11 00:01:04,180 --> 00:01:08,620 their stories in social networks, social media. 12 00:01:09,740 --> 00:01:14,240 So there is what we call a crisis of credibility. 13 00:01:17,150 --> 00:01:22,770 I'm going to mention some of the few social media platforms that 14 00:01:22,970 --> 00:01:25,530 have very bad reputation. 15 00:01:25,730 --> 00:01:31,470 We have of course Facebook, Twitter and Tabula. 16 00:01:31,870 --> 00:01:37,150 The impact they have on local 17 00:01:37,350 --> 00:01:45,750 newspapers is not just limited to telling the truth and fake news. 18 00:01:45,950 --> 00:01:48,590 It's also in terms of revenue. 19 00:01:49,650 --> 00:01:55,710 We all understand that these platforms tend to attract more advertisement 20 00:01:55,910 --> 00:01:57,250 than local newspapers. 21 00:01:57,850 --> 00:02:02,850 We know that the survival of newspapers 22 00:02:03,050 --> 00:02:10,910 and local newspapers depends today more on the money that they get 23 00:02:11,110 --> 00:02:14,050 through the different commercials and advertisements. 24 00:02:18,660 --> 00:02:25,020 There is however something very positive and the positive side 25 00:02:25,220 --> 00:02:34,980 of it is that when it comes to the ranking based on how truth-worthy 26 00:02:35,180 --> 00:02:40,860 local newspapers are, they seem to be quite well appreciated 27 00:02:41,060 --> 00:02:43,240 by the population. 28 00:02:45,600 --> 00:02:56,010 So I invite you to go to document page 22, the document I sent you. 29 00:02:56,210 --> 00:03:01,650 I would like you to analyse the way the article was written. 30 00:03:02,650 --> 00:03:10,990 I would like you to think about how the writer starts dealing with 31 00:03:11,190 --> 00:03:21,610 the phenomenon affecting local news and how he introduces the subject. 32 00:03:23,170 --> 00:03:29,430 For that I will ask you to interact using the forum. 33 00:03:32,470 --> 00:03:33,570 Thank you very much. 34 00:03:33,950 --> 00:03:34,790 See you next time.