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So dear students, last week we

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explained that we were going to
use Spotify, the company Spotify

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as our first case study.

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So we explained this company,
so now you all know about Spotify,

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you know what they do.

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And we said that in terms of public
relations, they are using things

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like RAPT, so which means that
this is giving a kind of feedback

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to every user and also they are

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developing and trying to put into
place different things to better

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communicate with the customers.

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So this is one of the strengths
of Spotify, the fact that they can,

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with systems such as RAPT,

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they can communicate and give some
feedback to those using this

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application.

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So what we are going to look at
today is more external public

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relations.

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We know that in terms of internal
public relations, they are doing a lot.

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We just have to look at the
advertisements made by Spotify,

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the colours they use to attract
the attention of the public.

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We know that they, in terms of,
you have also equal fares,

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so I'm going to explain what equal
fares is, it is fighting for gender

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equality, which means that we know
that there is a misrepresentation

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of women in the music industry
and Spotify is working a lot to

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bridge the gap.

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When we look at artists,
obviously there is not a big difference

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between men and women,
but when it comes to the music

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industry, which involves recording,
production and all these things,

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it is obvious that women are
misrepresented or less represented

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and Spotify is fighting against that,
which is a good point.

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When we look at it, it is still
related to the public.

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So that is also to be put in one
of the objectives of public relations.

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But there are some, let's say,
weaknesses, especially because

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if you read the text I gave you,
it is mentioned that Spotify is

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sued for gender discrimination.

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This is more what is happening
at the internal level,

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so it has to do with internal public
relations, which means that it

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is good for companies such as Spotify
to be very strong and very positive

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when it comes to external public
relations.

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But the internal public relations
must not be ignored.

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And in the text it is of use that
there is a lack of intake,

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this is what is denounced,
there is also unfair dismissal,

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there is a double standard and
these are all the different aspects

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that have to be taken into
consideration when looking at public

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relations.

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Which means that to have good public

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relations, you have to work on
the two different levels.

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So this is the message we have
through these two texts.

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Now we are going to see,
and that is going to be for next week,

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we are going to see how to get
to a better, let's say,

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conception of public relations,
what has to be done to avoid all

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these problems of discrimination,
because there are different forms

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of discrimination and they are
not always obvious, and this is

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what we are going to start looking
at through the different texts

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next week.

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Thank you very much,
see you next week.